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TikTok as a new techno-political communication platform towards the 2024 presidential campaign in Mexico. An approach to Claudia Sheinbaum´s content
Cyntia Cerón Hernández , Thelma Pérez Álvarez , María José García Villatoro
105-129
An affected democracy: Polarization and emotions in the discourse of the new right in Argentina on social media
Sol Montero
Localization strategies in fashion influencer marketing: an exploratory study
Maddalena Tentori, Patricia SanMiguel, Marta Torregrosa
51-68
Dress to win: fashion and electoral campaigns in Latin America
Teresa Sádaba, Gabriela Ambás
11-22
Challenges of the independent mobile video game creator ecosystem: a mexican perspective
Stephanie Barquet Nemer, Bernardo Flores Heymann
11-20
Young content creators around self-harm: identifying metalanguages on X (Twitter)
Esther Martínez-Pastor, Catalina Gaete-Salgado
55-70
Immersive narratives during the Covid-19 pandemic: An analysis of 360-degree videos on YouTube
Carolina Gois Falandes, Denis Porto Renó
84-97
Why study contemporary communication from the perspective of digital rhetoric?
José Luis López Aguirre, Eduardo José Fernández Fernández, Blanca Nahayeli Gómez Aguilera
1-13
Characterization of Electoral Propaganda by Candidate Delfina Gómez for the Government of the State of Mexico through the Use and Evaluation of the Meta Ad Library
Miguel Acosta Valverde, José Luis López Aguirre, Sergio Julio Ortiz, Daniel Isaac Maya Méndez, Daniel Alejandro Pérez Jiménez
152-172
Are trendy digital media the most effective? Mier Uribe Methodology (MeMU): A new methodology for measuring advertising effectiveness in the media
Alejandro Mier Uribe, Marco Antonio Rojo Gutiérrez
132-146
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