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TikTok as a new techno-political communication platform towards the 2024 presidential campaign in Mexico. An approach to Claudia Sheinbaum´s content
Cyntia Cerón Hernández , Thelma Pérez Álvarez , María José García Villatoro
105-129
Why study contemporary communication from the perspective of digital rhetoric?
José Luis López Aguirre, Eduardo José Fernández Fernández, Blanca Nahayeli Gómez Aguilera
1-13
The Co-creation of the Political Electoral Agenda of Candidate Delfina Gomez on Facebook Through the Analysis of Logos
José Luis López Aguirre, Ana Teresa López García, Vania De la Torre Esparza
86-104
Film fction as a discussion group on the construction of social problems: the case of Swallow (2021)
José Luis Valhondo Crego
157-176
Connected +: An educational experience in covidianity. Reinventing virtual learning environments in Communication
José Luis López Aguirre
11-24
The social function of cinema in times of pandemics
Carlos García Benítez
11-20
Tigers, morenos and pragmatics on Facebook. The ethos of the candidates for governor of Coahuila in 2023
Patricia Andrade del Cid, Mariangel Pablo Contreras
173-192
Enunciative subjectivity and analysis of the pathemic effect in the Twitter publications (X) of the candidates for Governor of Coahuila 2023
Blanca Nahayeli Gómez Aguilera, Crysta Natalia Minor Cervantes, Alan Alberto Hernández Fernández
130-151
The pandemic as a narrative resource: content and discourse analysis of two audiovisuals products
Rodrigo Urcid Puga
45-55
Characterization of Electoral Propaganda by Candidate Delfina Gómez for the Government of the State of Mexico through the Use and Evaluation of the Meta Ad Library
Miguel Acosta Valverde, José Luis López Aguirre, Sergio Julio Ortiz, Daniel Isaac Maya Méndez, Daniel Alejandro Pérez Jiménez
152-172
Beyond words: quantitative analysis of complex serial visual narrative through interaction-based modeled observations
Patricia Garza, Coppelia Yañez, Santiago Arenas, Fernanda Padilla
21-34
Young content creators around self-harm: identifying metalanguages on X (Twitter)
Esther Martínez-Pastor, Catalina Gaete-Salgado
55-70
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