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By Author
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Identity and change management in the fashion industry
María García Barriga
99-106
Communication of the Join Life collection (2022) in Zara Barcelona physical stores, labels and product on the web
Elisa Regadera González
32-50
Are trendy digital media the most effective? Mier Uribe Methodology (MeMU): A new methodology for measuring advertising effectiveness in the media
Alejandro Mier Uribe, Marco Antonio Rojo Gutiérrez
132-146
Romantic love discourse in fashion fictions: Vogue’s Fashion Drama films
Alejandra Beatriz Pérez-Escartin
83-98
Localization strategies in fashion influencer marketing: an exploratory study
Maddalena Tentori, Patricia SanMiguel, Marta Torregrosa
51-68
The evolution of the podcast as a marketing tool in fashion luxury brands
Paula Gargoles, Isabel Garcia Hiljding
23-31
Musealization of fabrics and preservation of history: the case of the exposed dress at the Museu do Doce de Pelotas/RS
Laiana Pereira da Silveira, Daisiane Robaina Iglécias
107-117
The value of the forbidden in the campaign carried out to promote a Givenchy brand perfume. Case Study
Manuel Canga Sosa
69-82
TikTok as a new techno-political communication platform towards the 2024 presidential campaign in Mexico. An approach to Claudia Sheinbaum´s content
Cyntia Cerón Hernández , Thelma Pérez Álvarez , María José García Villatoro
105-129
Immersive narratives during the Covid-19 pandemic: An analysis of 360-degree videos on YouTube
Carolina Gois Falandes, Denis Porto Renó
84-97
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