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An affected democracy: Polarization and emotions in the discourse of the new right in Argentina on social media
Sol Montero
The Co-creation of the Political Electoral Agenda of Candidate Delfina Gomez on Facebook Through the Analysis of Logos
José Luis López Aguirre, Ana Teresa López García, Vania De la Torre Esparza
86-104
Characterization of Electoral Propaganda by Candidate Delfina Gómez for the Government of the State of Mexico through the Use and Evaluation of the Meta Ad Library
Miguel Acosta Valverde, José Luis López Aguirre, Sergio Julio Ortiz, Daniel Isaac Maya Méndez, Daniel Alejandro Pérez Jiménez
152-172
Enunciative subjectivity and analysis of the pathemic effect in the Twitter publications (X) of the candidates for Governor of Coahuila 2023
Blanca Nahayeli Gómez Aguilera, Crysta Natalia Minor Cervantes, Alan Alberto Hernández Fernández
130-151
Towards an inclusive language without sexism? Analysis of the gender perspective in the campaign of candidate Delfina Gómez on Twitter
María Concepción Estrada García, Melisa Saldaña José, Daniel Alejandro Pérez Jiménez , Karla Fernanda Ruiz Barrios, Óscar Rodríguez Sánchez
14-34
Dress to win: fashion and electoral campaigns in Latin America
Teresa Sádaba, Gabriela Ambás
11-22
An electoral newspaper : El 2 de abril (1880)
Lilia Vieyra Sánchez
93-99
TikTok as a new techno-political communication platform towards the 2024 presidential campaign in Mexico. An approach to Claudia Sheinbaum´s content
Cyntia Cerón Hernández , Thelma Pérez Álvarez , María José García Villatoro
105-129
Rhetorical argumentation in 2023 elections. Delfina Gómez’s campaign on Twitter for State of Mexico governorship
Eduardo Fernández Fernández, Ana Teresa López García, Luis Angel Gomez Gordillo
71-85
A computational and statistical text analysis perspective for the Sentiment Analysis of the conversation in social media about gubernatorial election debates
Diego Espitia, Julián Atilano, Martín Zumaya
35-54
Party and candidate online political campaign strategies
José Luis Dader
26-40
Analysis of research trends in political communication in new global contexts
Fernando Huerta Vilchis
9-11
The media in electoral processes
Blanca Chong López
41-50
Why study contemporary communication from the perspective of digital rhetoric?
José Luis López Aguirre, Eduardo José Fernández Fernández, Blanca Nahayeli Gómez Aguilera
1-13
Tigers, morenos and pragmatics on Facebook. The ethos of the candidates for governor of Coahuila in 2023
Patricia Andrade del Cid, Mariangel Pablo Contreras
173-192
1 - 15 of 15 items