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Enunciative subjectivity and analysis of the pathemic effect in the Twitter publications (X) of the candidates for Governor of Coahuila 2023
Blanca Nahayeli Gómez Aguilera, Crysta Natalia Minor Cervantes, Alan Alberto Hernández Fernández
130-151
TikTok as a new techno-political communication platform towards the 2024 presidential campaign in Mexico. An approach to Claudia Sheinbaum´s content
Cyntia Cerón Hernández , Thelma Pérez Álvarez , María José García Villatoro
105-129
Why study contemporary communication from the perspective of digital rhetoric?
José Luis López Aguirre, Eduardo José Fernández Fernández, Blanca Nahayeli Gómez Aguilera
1-13
Mexican cinema, media coloniality and women’s audiences on digital platforms: A case study in Aguascalientes
Sofia G. Solís Salazar
191-202
Immersive narratives during the Covid-19 pandemic: An analysis of 360-degree videos on YouTube
Carolina Gois Falandes, Denis Porto Renó
84-97
The Co-creation of the Political Electoral Agenda of Candidate Delfina Gomez on Facebook Through the Analysis of Logos
José Luis López Aguirre, Ana Teresa López García, Vania De la Torre Esparza
86-104
Young content creators around self-harm: identifying metalanguages on X (Twitter)
Esther Martínez-Pastor, Catalina Gaete-Salgado
55-70
A computational and statistical text analysis perspective for the Sentiment Analysis of the conversation in social media about gubernatorial election debates
Diego Espitia, Julián Atilano, Martín Zumaya
35-54
Political communication in the age of disintermediation
Ignacio Jiménez Soler
18-25
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