Approaches to the transmedia dimensions of organizational communication on sustainability
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In the 21st century, organizations are increasingly incorporating sustainability into their communication strategies, recognizing the importance of addressing environmental and social issues alongside economic outcomes. Stakeholders now demand greater transparency and accountability from companies in their sustainability efforts. This presents a communication challenge that can be addressed through the use of transmedia storytelling and media convergence, which have become powerful tools for organizations to capture the attention of diverse audiences and effectively communicate their sustainability initiatives. However, adopting these innovative communication approaches brings challenges, such as maintaining message consistency, adapting content across various platforms, and measuring the effectiveness of the campaign.
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