Accelerating research processes with Scopus AI: A place branding case study
Barra lateral del artículo
Descargas
Esta obra está bajo una licencia internacional Creative Commons Atribución-NoComercial-SinDerivadas 4.0.
Contenido principal del artículo
Resumen
Academic databases play a crucial role in advancing science by hosting a vast array of peer-reviewed literature. However, academic database search tools involve a relatively slow and rather unintuitive process of searching and evaluating content. To address these challenges, in January 2024, Elsevier introduced Scopus AI, a generative artificial intelligence that synthesises evidence indexed in Scopus based on prompts. This study assesses the utility of Scopus AI (in its beta version at the time of the research), within the context of a doctoral thesis through a specific case study. By employing a relational prompt and three follow-up questions, the study aims to pinpoint intersections between different topics within the realm of Social Sciences and, more specifically, Communication, with a case on place branding. The consolidated result provides an initial list of references, offers a comprehensive overview, and allows to generate a meta-synthesis based on the summaries provided by each prompt. Scopus AI (beta) presents features that enable researchers to identify influential authors and works, explore relevant keywords, review recent literature, and identify potential research gaps. Although Scopus AI has some limitations, such as the dependence on the abstracts of documents indexed in Scopus, the simplification of concepts, or the relative disconnection between arguments, the results demonstrate the value of this tool in accelerating research processes, as it synthesises research in a given area, maps its main characteristics and allows for information discovery.
Detalles del artículo
Citas
Aguilera-Cora, E., Lopezosa, C., & Codina, L. (2024). Scopus AI Beta Functional analysis and cases. Barcelona: Universitat Pompeu Fabra. Departament de Comunicació. (Serie Editorial DigiDoc. DigiDoc Reports). https://repositori.upf.edu/handle/10230/58658
ALLEA (2023). The European code of conduct for research integrity. All European Academies (ALLEA). https://allea.org/code-of-conduct/
Baptista, A., Frick, L., Holley, K. A., Remmik, M., Tesch, J., & Akerlind, G. (2015). The doctorate as an original contribution to knowledge: Considering relationships between originality, creativity, and innovation. Frontline Learning Research, 3(3). https://doi.org/10.14786/flr.v3i3.147
Bianchini, S., Müller, M., & Pelletier, P. (2022). Artificial intelligence in science: An emerging general method of invention. Research Policy, 51(10), 104604. https://doi.org/10.1016/j.respol.2022.104604
Bird, A. (2007). What is scientific progress? Noûs, 41(1), 64–89. https://doi.org/10.1111/j.1468-0068.2007.00638.x
Biswas, S., Dobaria, D., & Cohen, H. L. (2023). ChatGPT and the future of journal reviews: A feasibility study. The Yale Journal of Biology and Medicine, 96(3), 415-420. https://doi.org/10.59249/skdh9286
Bhatia, P. (2023). ChatGPT for academic writing: A game changer or a disruptive tool? Journal of Anaesthesiology Clinical Pharmacology, 39(1). https://doi.org/10.4103/joacp.joacp_84_23
Burger, B., Kanbach, D. K., Kraus, S., Breier, M., & Corvello, V. (2023). On the use of AI-based tools like ChatGPT to support management research. European Journal of Innovation Management, 26(7), 233-241. https://doi.org/10.1108/ejim-02-2023-0156
Carrizo Moreira, A., Rêga Pereira, C., Fernandes Lopes, M., Rodrigues Calisto, R. A., & Teixeira Vale, V. (2023b). Sustainable and Green City Brand. An Exploratory review. Cuadernos de Gestión, 23(1), 23–35. https://doi.org/10.5295/cdg.221715ac
Centre for Development and Environment (CDE) (n.d.). Mountains. https://www.cde.unibe.ch/research/regions/mountains/index_eng.html
Codina, L. (2020). Cómo hacer revisiones bibliográficas tradicionales o sistemáticas utilizando bases de datos académicas. Revista ORL, 11(2), 139. https://doi.org/10.14201/orl.22977
Couldry, N., & Hepp, A. (2017). The mediated construction of reality. Polity.
Crompton, H., & Burke, D. (2023). Artificial intelligence in higher education: the state of the field. International Journal of Educational Technology in Higher Education, 20(1). https://doi.org/10.1186/s41239-023-00392-8
Dax, T. (2020). Neoendogenous rural development in mountain areas. In E. Cejudo & F. Navarro, Neoendogenous Development in European Rural areas (pp. 3–19). Springer International Publishing. https://doi.org/10.1007/978-3-030-33463-5_1
De La Torre-López, J., Ramírez, A., & Romero, J. R. (2023). Artificial intelligence to automate the systematic review of scientific literature. Computing, 105(10), 2171–2194. https://doi.org/10.1007/s00607-023-01181-x
Dioko, L.A.N. (2016). Progress and trends in destination branding and marketing – a brief and broad review. International Journal of Culture, Tourism and Hospitality Research, 10(1), 5-13. https://doi.org/10.1108/ijcthr-12-2015-0145
Dwivedi, Y. K., Hughes, L., Ismagilova, E., Aarts, G., Coombs, C., Crick, T., Duan, Y., Dwivedi, R., Edwards, J. S., Eirug, A., Galanos, V., Ilavarasan, P. V., Janssen, M., Jones, P., Kar, A. K., Kizgin, H., Kronemann, B., Lal, B., Lucini, B., Medaglia, R., & Williams, M. D. (2021). Artificial Intelligence (AI): Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. International Journal of Information Management, 57, 101994. https://doi.org/10.1016/j.ijinfomgt.2019.08.002
Elsevier (2023, August 1). Elsevier takes Scopus to the next level with generative AI. https://www.elsevier.com/about/press-releases/elsevier-takes-scopus-to-the-next-level-with-generative-ai
Elsevier. (n.d.). Scopus AI: Trusted content. Powered by responsible AI. https://www.elsevier.com/products/scopus/scopus-ai
Elsevier (2024, January, 16). Launch of Scopus AI to Help Researchers Navigate the World of Research. https://www.elsevier.com/about/press-releases/launch-of-scopus-ai-to-help-researchers-navigate-the-world-of-research
European Commission (2019, April 8). Ethics guidelines for trustworthy AI. High-Level Expert Group on Artificial Intelligence. https://digital-strategy.ec.europa.eu/en/library/ethics-guidelines-trustworthy-ai
Fernández-Cavia, J. (2009). Llums i ombres del place branding. In Jordi de San Eugenio (ed), (pp. 91-102). Manual de comunicació turística: De la informació a la persuasió, de la promoció a l’emoció. Documenta Universitaria.
FAO/UNWTO (2023). Understanding and Quantifying Mountain Tourism. Food and Agriculture Organization of the United Nations and World Tourism Organization, Rome/Madrid. https://doi.org/10.18111/9789284424023
Gerring, J. (2017). Case study research: Principles and practices. Cambridge University Press
Ginesta, X., & de San Eugenio, J. (2021). Rethinking Place Branding From a Political Perspective: Urban governance, Public Diplomacy, and Sustainable Policy Making. American Behavioral Scientist, 65(4), 632-649. https://doi.org/10.1177/0002764220975066
Gulisova, B. (2021). Rural place branding processes: a meta-synthesis. Place Branding and Public Diplomacy, 17(4), 368–381. https://doi.org/10.1057/s41254-020-00187-y
Gundersen, O. E., Gil, Y., & Aha, D. W. (2018). On reproducible AI: Towards reproducible research, open science, and digital scholarship in AI publications. AI Magazine, 39(3), 56-68. https://doi.org/10.1609/aimag.v39i3.2816
Hajkowicz, S., Sanderson, C., Karimi, S., Bratanova, A., & Naughtin, C. K. (2023). Artificial intelligence adoption in the physical sciences, natural sciences, life sciences, social sciences and the arts and humanities: A bibliometric analysis of research publications from 1960-2021. Technology in Society, 74, 102260. https://doi.org/10.1016/j.techsoc.2023.102260
Hankinson, G. (2010). Place branding research: A cross-disciplinary agenda and the views of practitioners. Place Branding and Public Diplomacy, 6, 300-315. https://doi.org/10.1057/pb.2010.29
IPBA (2023, October 18). Manifesto. International Place Branding Association. https://placebranding.org/manifesto/
Ivaldi, S., Scaratti, G., & Fregnan, E. (2021). Dwelling within the fourth industrial revolution: organizational learning for new competences, processes and work cultures. Journal of Workplace Learning, 34(1), 1-26. https://doi.org/10.1108/jwl-07-2020-0127
Kaebnick, G. E., Magnus, D.C., Kao, A., Hosseini, M., Resnik, D.B., Dubljević, V., Rentmeester, C.A., Gordijn, B., & Cherry, M. J. (2023). Editors’ statement on the responsible use of generative AI technologies in scholarly journal publishing. Medicine Health Care and Philosophy, 26(4), 499–503. https://doi.org/10.1007/s11019-023-10176-6
Kaefer, F. (2021). How place branding can contribute to a better world. In: An insider’s guide to place branding. Management for professionals (pp. 31–42). Springer International Publishing. https://doi.org/10.1007/978-3-030-67144-0_4
Kaefer, F. (2021b). Introduction to an insider’s guide to place branding. In: An Insider’s Guide to Place Branding. Management for Professionals (pp. 1-3). Springer International Publishing. https://doi.org/10.1007/978-3-030-67144-0_1
Kavaratzis, M. (2012). From “necessary evil” to necessity: stakeholders’ involvement in place branding”. Journal of Place Management and Development, 5(1), 7-19. https://doi.org/10.1108/17538331211209013
Kavaratzis, M., & Ashworth, G. (2006). City branding: An effective assertion of identity or a transitory marketing trick? Place Branding and Public Diplomacy, 2, 183-194 (2006). https://doi.org/10.1057/palgrave.pb.5990056
Kavaratzis, M., Warnaby, G., & Ashworth, G.J. (2015). Rethinking place branding. Comprehensive brand development for cities and regions. Springer International Publishing. https://doi.org/10.1007/978-3-319-12424-7
Köhler, T., & Von Dach, S. W. (2015). CDE links regional research and global efforts for sustainable mountain development. Mountain research and development, 35(2), 203–207. https://doi.org/10.1659/mrd-journal-d-15-00028.1
Lopezosa, C., & Codina, L. (2023). Probando Bard: así funciona la Inteligencia Artificial Generativa de Google. Anuario ThinkEPI, 17. https://doi.org/10.3145/thinkepi.2023.e17a25
Lopezosa, C., Codina, L., & Ferran-Ferrer, N. (2023a, February 1). Chat GPT como apoyo a las systematic scoping reviews: integrando la inteligencia artificial con el framework SALSA. http://hdl.handle.net/2445/193691
Lopezosa, C., Codina, L., & Boté-Vericad, JJ. (2023b). Testeando ATLAS.ti con OpenAI: hacia un nuevo paradigma para el análisis cualitativo de entrevistas con inteligencia artificial. Barcelona: Universitat Pompeu Fabra. Departament de Comunicació. (Serie Editorial DigiDoc. DigiDoc Reports). https://repositori.upf.edu/handle/10230/56449
Lund, B., Wang, T., Mannuru, N. R., Nie, B., Shimray, S. R., & Wang, Z. (2023). ChatGPT and a new academic reality: Artificial Intelligence‐written research papers and the ethics of the large language models in scholarly publishing. Journal of the Association for Information Science and Technology, 74(5), 570-581. https://doi.org/10.1002/asi.24750
Maheshwari, V., Vandewalle, I.. & D. Bamber. (2011). Place branding’s role in sustainable development. Journal of Place Management and Development, 4(2), 198-213. https://doi.org/10.1108/17538331111153188
Marshall, I. J., & Wallace, B. C. (2019). Toward systematic review automation: a practical guide to using machine learning tools in research synthesis. Systematic Reviews, 8(1). https://doi.org/10.1186/s13643-019-1074-9
Moretti, M., Belliggiano, A., Grando, S., Felici, F., Scotti, I., Ievoli, C., Blackstock, K., Delgado-Serrano, M.M., & Brunori, G. (2023). Characterizing value chains’ contribution to resilient and sustainable development in European mountain areas. Journal of Rural Studies, 100, 103022. https://doi.org/10.1016/j.jrurstud.2023.103022
Nagaynay, C., & Lee, J. (2020b). Place branding and urban regeneration as dialectical processes in local development planning: a case study on the Western Visayas, Philippines. Sustainability, 12(1), 369. https://doi.org/10.3390/su12010369
Ng, D. T. K., Leung, J. K. L., Chu, S. K. W., & Qiao, M. S. (2021). Conceptualizing AI literacy: An exploratory review. Computers & Education: Artificial Intelligence, 2, 100041. https://doi.org/10.1016/j.caeai.2021.100041
Oliveira, E., Van Assche, K., & Beunen, R. (2021). The spatial planning–place branding nexus: A research agenda for spatial development. In N. Papadopoulos & M. Cleveland (Eds.), A research agenda for place branding (pp. 319-216). Edward Elgar Publishing. https://doi.org/10.4337/9781839102851.00012
Porter, N. (2013). “Single-minded, compelling, and unique”: Visual communications, landscape, and the calculated aesthetic of place branding. Environmental Communication, 7(2), 231–254. https://doi.org/10.1080/17524032.2013.779291
Porter, N. (2020). Strategic planning and place branding in a world heritage cultural landscape: A case study of the English lake district, UK. European Planning Studies, 28(7), 1291-1314. https://doi.org/10.1080/09654313.2019.1701297
Ray, P. P. (2023). ChatGPT: A comprehensive review on background, applications, key challenges, bias, ethics, limitations and future scope. Internet of Things and Cyber-Physical Systems, 3, 121–154. https://doi.org/10.1016/j.iotcps.2023.04.003
Roigé, X., & Estrada, F. (2016). Landscape management and evolution: The Montseny Natural Park. In I. Vaccaro. & O. Beltran. (Eds.), Social and ccological history of the Pyrenees, (pp. 235-258). Routledge. https://doi.org/10.4324/9781315420097
Rudolph, J., Tan, S., & Tan, S. (2023). War of the chatbots: Bard, Bing Chat, ChatGPT, Ernie and beyond. The new AI gold rush and its impact on higher education. Journal of Applied Learning and Teaching, 6(1). https://doi.org/10.37074/jalt.2023.6.1.23
Sachs, J.D., Lafortune, G., Fuller, G., and Drumm, E. (2023). Sustainable development report 2023. Dublin University Press.
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333-339. https://doi.org/10.1016/j.jbusres.2019.07.039
Therkelsen, A., James, L., & Halkier, H. (2021). Place branding for sustainable development: the role of tourism in sustainable place branding strategies. In N.G. Papadopoulos & M. Cleveland (Eds.), Marketing countries, places, and place-associated brands: Identity and image (pp. 319-336). Edward Elgar Publishing. https://doi.org/10.4337/9781839107375.00030
Tlili, A., Huang, R., Mustafa, M.Y., Zhao, J., Bozkurt, A., XU, L., Wang, H., Salha, S., Altinay, F., Affouneh, S., & Burgos, D. (2023). Speaking of transparency: Are all Artificial Intelligence (AI) literature reviews in education transparent? The Journal of Applied Learning & Teaching, 6(2). https://doi.org/10.37074/jalt.2023.6.2.15
Tsafnat, G., Glasziou, P., Choong, M. K., Dunn, A. G., Galgani, F., & Coiera, E. (2014). Systematic review automation technologies. Systematic Reviews, 3(1). https://doi.org/10.1186/2046-4053-3-74
UNESCO (2019). Preliminary study on the ethics of artificial intelligence. World Commission on the Ethics of Scientific Knowledge and Technology. https://unesdoc.unesco.org/ark:/48223/pf0000367823
UNESCO. (2023, September 8). Guidance for generative AI in education and research. https://www.unesco.org/en/articles/guidance-generative-ai-education-and-research
UNESCO. (2023, September 6). UNESCO survey: Less than 10% of schools and universities have formal guidance on AI. https://www.unesco.org/en/articles/unesco-survey-less-10-schools-and-universities-have-formal-guidance-ai
Van Dinter, R., Tekinerdogan, B., & Çatal, Ç. (2021). Automation of systematic literature reviews: A systematic literature review. Information & Software Technology, 136, 106589. https://doi.org/10.1016/j.infsof.2021.106589
Van Altena, A. J., Spijker, R., & Olabarriaga, S. D. (2019). Usage of automation tools in systematic reviews. Research Synthesis Methods, 10(1), 72–82. https://doi.org/10.1002/jrsm.1335
Wagner, G., Lukyanenko, R., & Paré, G. (2021). Artificial intelligence and the conduct of literature reviews. Journal of Information Technology, 37(2), 209–226. https://doi.org/10.1177/02683962211048201
Wehrli, A. (2016). Raise the flag for mountains: Enhancing policy dialogue and knowledge sharing through the orld Mountain Forum Series. Mountain Research and Development, 36(2), 233-235. https://doi.org/10.1659/MRD-JOURNAL-D-16-00060.1
Whitfield, S., & Hofmann, M. A. (2023). Elicit: AI literature review research assistant. Public Services Quarterly, 19(3), 201–207. https://doi.org/10.1080/15228959.2023.2224125
Wilson, R.T. (2021). The role of advertising in place branding. In: N. Papadopoulos & M. Cleveland (Eds.), Marketing countries, places, and place-associated Brands, (pp. 247-264). Cheltenham: Edward Elgar Publishing. https://doi.org/10.4337/9781839107375.00026
Yin, R.K. (2018). Case Study: Research and Applications. SAGE Publications
Zeng, L., Li, R. Y. M., Nuttapong, J., Sun, J., & Mao, Y. (2022). Economic development and mountain tourism research from 2010 to 2020: Bibliometric analysis and science mapping approach. Sustainability, 14(1), 562. https://doi.org/10.3390/su14010562
Zhou, H., Zhang, Y., & Zhou, L. (2023). The impact of government policies on place branding performance: evidence from China. Total Quality Management & Business Excellence, 34(5-6), 712-742. https://doi.org/10.1080/14783363.2022.2092469