Beyond words: quantitative analysis of complex serial visual narrative through interaction-based modeled observations

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Beyond words quantitative analysis of complex serial visual narrative through interaction-based modeled observations
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Published: Dec 1, 2020
DOI: https://doi.org/10.21555/rpc.v0i2.2333
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Garza, P. ., Yañez, C. ., Arenas, S. ., & Padilla, F. . (2020). Beyond words: quantitative analysis of complex serial visual narrative through interaction-based modeled observations. Revista Panamericana De Comunicación, 2(2), 21–34. https://doi.org/10.21555/rpc.v0i2.2333

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Patricia Garza
Colegio de Saberes
Coppelia Yañez
Universidad La Salle
Santiago Arenas
Universidad Iberoamericana
Fernanda Padilla
Universidad Panamericana

Abstract

Even if differences between narrative structures in serialized visual narrative and other type of visual or literary media have been widely acknowledged by academia, current quantitative analysis of the specific case of TV series still relies either on instance counting or on general narrative frameworks of analysis. In this paper we try to address this maladjustment by building an interaction-based model tailored for the complexity of these narratives. To test its possibilities, we coded the first three seasons of HBO series Game of Thrones and constructed a numerical indicator that could be used for character analysis beyond traditional methods of interpretation. The results show high correspondence with a traditional textual analysis of the characters, even if the model did not take any dialogue to assess the content.

Article Details

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Author Biographies

Patricia Garza, Colegio de Saberes

Is currently pursuing doctoral studies. She is an MFA in Storytelling, MBA and MPP. She focuses on transdisciplinary research based on content analysis quantification. Her previous publications include two collaborative articles on scientific rhetoric and a paper on content analysis of business teaching cases.Perfil Research Gate.

Coppelia Yañez, Universidad La Salle

She holds a degree in Business Administration from Universidad La Salle, a master's degree in Digital Creative Design from Centro Universitario de Comunicación; she completed part of her doctorate in Transdisciplinary Studies of Culture and Communication at ICONOS and is in the process of obtaining a degree in Communication Sciences. She has worked in the private sector as a consultant in creative strategy, innovation and consumer knowledge, in addition to having been a teacher and advisor for terminal projects at the undergraduate and master's level at various universities: Claustro de Sor Juana, Anáhuac, Intercontinental and Universidad Autónoma Metropolitana-Xochimilco.

Santiago Arenas, Universidad Iberoamericana

She is currently in her last semester of her Bachelor's degree in Economics at the Universidad Iberoamericana. She has previously worked with Mtro. Felix Velez, from the Instituto Tecnologico Autonomo de Mexico (ITAM), and is currently a research assistant to Dr. Eva Arceo, from the Centro de Investigacion y Docencia Economicas (CIDE) and the Universidad Iberoamericana.

Fernanda Padilla, Universidad Panamericana

Fernanda Padilla is an undergraduate student at the School of Communication at Universidad Panamericana. Currently, she is a collaborator at the School, where she works in digital marketing, event logistics and research assistance. Her most important personal achievement was obtaining the honorable mention in the First Journalism Award given by the Universidad Panamericana.

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