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“New Journalism” to the rescue of media credibility
Ricardo del Valle del Peral
66-75
Enunciative subjectivity and analysis of the pathemic effect in the Twitter publications (X) of the candidates for Governor of Coahuila 2023
Blanca Nahayeli Gómez Aguilera, Crysta Natalia Minor Cervantes, Alan Alberto Hernández Fernández
130-151
Rhetorical argumentation in 2023 elections. Delfina Gómez’s campaign on Twitter for State of Mexico governorship
Eduardo Fernández Fernández, Ana Teresa López García, Luis Angel Gomez Gordillo
71-85
Analysis of research trends in political communication in new global contexts
Fernando Huerta Vilchis
9-11
TikTok as a new techno-political communication platform towards the 2024 presidential campaign in Mexico. An approach to Claudia Sheinbaum´s content
Cyntia Cerón Hernández , Thelma Pérez Álvarez , María José García Villatoro
105-129
Identity and change management in the fashion industry
María García Barriga
99-106
Romantic love discourse in fashion fictions: Vogue’s Fashion Drama films
Alejandra Beatriz Pérez-Escartin
83-98
The communication of the psychologist through the cinema: analysis of the filmic stereotype
Marta E. Vivas Rodríguez, Francisco Javier Cantero Sánchez, Vanesa Salado Navarro
155-173
Why study contemporary communication from the perspective of digital rhetoric?
José Luis López Aguirre, Eduardo José Fernández Fernández, Blanca Nahayeli Gómez Aguilera
1-13
Stamps of the propaganda war between Mexico and the United States in 1938
Miguel Ángel Sánchez de Armas
133-144
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