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Why study contemporary communication from the perspective of digital rhetoric?
José Luis López Aguirre, Eduardo José Fernández Fernández, Blanca Nahayeli Gómez Aguilera
1-13
The effectiveness of the Online Flipped Classroom as a didactic strategy for distance education in higher education during the COVID19 quarantine: A case study
Luis Eduardo Campos
102-115
Rhetorical argumentation in 2023 elections. Delfina Gómez’s campaign on Twitter for State of Mexico governorship
Eduardo Fernández Fernández, Ana Teresa López García, Luis Angel Gomez Gordillo
71-85
The Co-creation of the Political Electoral Agenda of Candidate Delfina Gomez on Facebook Through the Analysis of Logos
José Luis López Aguirre, Ana Teresa López García, Vania De la Torre Esparza
86-104
TikTok as a new techno-political communication platform towards the 2024 presidential campaign in Mexico. An approach to Claudia Sheinbaum´s content
Cyntia Cerón Hernández , Thelma Pérez Álvarez , María José García Villatoro
105-129
Tigers, morenos and pragmatics on Facebook. The ethos of the candidates for governor of Coahuila in 2023
Patricia Andrade del Cid, Mariangel Pablo Contreras
173-192
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