MediaLab Universidad Panamericana: A heutagogical experience in media training during Covid19 confinement

Main Article Content

Bernardo Flores Heymann

Abstract

This paper explores the results obtained in the media laboratory of the School of Communication at Universidad Panamericana during the Covid19 pandemic, regarding the development of skills and competencies, as well as the self-determination of technical learning in students following a heutagogical curricular design Moreover, it delves into the opportunities offered by this design, as well as possible improvements in order to guarantee the achievement of the learning objectives.

Article Details


Author Biography

Bernardo Flores Heymann, Universidad Panamericana, Campus Ciudad de México

Bernardo Flores Heymann es Maestro en Dirección de Empresas por el Instituto Panamericano de Alta Dirección de Empresa (IPADE) y Licenciado en Comunicación por la Universidad Panamericana. Actualmente dirige MediaLab, el laboratorio en innovación y experimentación en medios de comunicación de la Universidad Panamericana, en la Ciudad de México. Sus líneas de investigación están enfocadas en las de narrativas transmedia, la innovación en productos editoriales, así como la fragmentación y atomización de contenidos. Ha sido director editorial de varios medios locales, regionales y con presencia internacional.

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