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The Co-creation of the Political Electoral Agenda of Candidate Delfina Gomez on Facebook Through the Analysis of Logos
José Luis López Aguirre, Ana Teresa López García, Vania De la Torre Esparza
86-104
Characterization of Electoral Propaganda by Candidate Delfina Gómez for the Government of the State of Mexico through the Use and Evaluation of the Meta Ad Library
Miguel Acosta Valverde, José Luis López Aguirre, Sergio Julio Ortiz, Daniel Isaac Maya Méndez, Daniel Alejandro Pérez Jiménez
152-172
Towards an inclusive language without sexism? Analysis of the gender perspective in the campaign of candidate Delfina Gómez on Twitter
María Concepción Estrada García, Melisa Saldaña José, Daniel Alejandro Pérez Jiménez , Karla Fernanda Ruiz Barrios, Óscar Rodríguez Sánchez
14-34
A computational and statistical text analysis perspective for the Sentiment Analysis of the conversation in social media about gubernatorial election debates
Diego Espitia, Julián Atilano, Martín Zumaya
35-54
Rhetorical argumentation in 2023 elections. Delfina Gómez’s campaign on Twitter for State of Mexico governorship
Eduardo Fernández Fernández, Ana Teresa López García, Luis Angel Gomez Gordillo
71-85
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