Ética y persuación en la retórica estoica: Sobre la influencia Aristotélica

Abstract

The present paper intends to show that, despite the existence of a strong socratic-platonic stamp, the ancient Stoa appropriates and resignifies some Aristotelian rhetoric key concepts, allowing in this way the configuration of a rhetorical theory that owns its proper identity. This new approach defines rhetoric as epistéme (relating it to truth and virtue) and at the same time resignifies the place of persuasion.