Published: 2023-12-09

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Editorial

Why study contemporary communication from the perspective of digital rhetoric?

José Luis López Aguirre, Eduardo José Fernández Fernández, Blanca Nahayeli Gómez Aguilera

1-13

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Artículos

Towards an inclusive language without sexism? Analysis of the gender perspective in the campaign of candidate Delfina Gómez on Twitter

María Concepción Estrada García, Melisa Saldaña José, Daniel Alejandro Pérez Jiménez , Karla Fernanda Ruiz Barrios, Óscar Rodríguez Sánchez

14-34

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A computational and statistical text analysis perspective for the Sentiment Analysis of the conversation in social media about gubernatorial election debates

Diego Espitia, Julián Atilano, Martín Zumaya

35-54

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Young content creators around self-harm: identifying metalanguages on X (Twitter)

Esther Martínez-Pastor, Catalina Gaete-Salgado

55-70

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Rhetorical argumentation in 2023 elections. Delfina Gómez’s campaign on Twitter for State of Mexico governorship

Eduardo Fernández Fernández, Ana Teresa López García, Luis Angel Gomez Gordillo

71-85

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The Co-creation of the Political Electoral Agenda of Candidate Delfina Gomez on Facebook Through the Analysis of Logos

José Luis López Aguirre, Ana Teresa López García, Vania De la Torre Esparza

86-104

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TikTok as a new techno-political communication platform towards the 2024 presidential campaign in Mexico. An approach to Claudia Sheinbaum´s content

Cyntia Cerón Hernández , Thelma Pérez Álvarez , María José García Villatoro

105-129

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Enunciative subjectivity and analysis of the pathemic effect in the Twitter publications (X) of the candidates for Governor of Coahuila 2023

Blanca Nahayeli Gómez Aguilera, Crysta Natalia Minor Cervantes, Alan Alberto Hernández Fernández

130-151

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Characterization of Electoral Propaganda by Candidate Delfina Gómez for the Government of the State of Mexico through the Use and Evaluation of the Meta Ad Library

Miguel Acosta Valverde, José Luis López Aguirre, Sergio Julio Ortiz, Daniel Isaac Maya Méndez, Daniel Alejandro Pérez Jiménez

152-172

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Tigers, morenos and pragmatics on Facebook. The ethos of the candidates for governor of Coahuila in 2023

Patricia Andrade del Cid, Mariangel Pablo Contreras

173-192

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Miscelánea

Review of "Love, Friendship and Storytelling. Talking with Young People about the Best-Loved Works of Their Generation"

Iñigo Fernández Fernández

193-195

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