The regulatory framework of the ethics of advertising in Spain
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Published:
2020-01-01
How to Cite
Martínez Pestaña, M. J. . (2020). The regulatory framework of the ethics of advertising in Spain. Revista Panamericana De Comunicación, 2(1), 68-80. https://doi.org/10.21555/rpc.v0i1.2319
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Abstract
This paper addresses a series of issues related to advertising activities; in particular, those related to ethics in photography and the use of images for advertising. To do so, it firstly revises the notion of ethics in advertising and, secondly, it discusses the Spanish Advertising Law and the system of self-regulation of advertising activities. In addition, it is important to highlight the role played by both the Spanish Jury of Self-Regulation and the Advertising Observatory of the Women’s Institute. Finally, the figure of the professional advertising photographer is discussed.
Keywords:
Advertising ethics, Advertising self-regulation, Spanish Advertising Law, Advertising Jury, Women’s Observatory, Advertising photography, Gender