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From experiment to strategy: use of TikTok by the local Spanish press between 2021 and 2024

TikTok as a platform for negative political campaigning: A comparative analysis of presidential candidates in Brazil, Chile, and Colombia

TikTok as a new techno-political communication platform towards the 2024 presidential campaign in Mexico. An approach to Claudia Sheinbaum´s content

105-129

TikTok como herramienta de comunicación política: análisis estratégico del discurso viral de los partidos en España

2023 election campaigns in Argentina and Spain: political influencers on TikTok

An affected democracy: Polarization and emotions in the discourse of the new right in Argentina on social media

Divinities and New Age beliefs. Of its narrative architectures in the digital age

Localization strategies in fashion influencer marketing: an exploratory study

51-68

Attack strategies in digital political advertising: High reach, low interaction

Racism and coloniality on the pitch: an essay about the public discursive staging of the Vinicius Júnior’s case

Emotions in Campaigning: The Impact of Influencer Mariana Rodríguez in the Nuevo León Elections

Challenges of the independent mobile video game creator ecosystem: a mexican perspective

11-20

Young content creators around self-harm: identifying metalanguages on X (Twitter)

55-70

Dress to win: fashion and electoral campaigns in Latin America

11-22

Emotions as political tools: political advertising in the Spanish 2023 electoral campaign

Proposal for a taxonomy for the content curation of science outreach on YouTube

Politainment and polarization in Spanish political discourse: Differences in the commitment of parties and their leaders

Immersive narratives during the Covid-19 pandemic: An analysis of 360-degree videos on YouTube

84-97

Characterization of Electoral Propaganda by Candidate Delfina Gómez for the Government of the State of Mexico through the Use and Evaluation of the Meta Ad Library

152-172

Why study contemporary communication from the perspective of digital rhetoric?

1-13

Affective configurations and (dis)regulations of the public. Reflections on Victoria Villarruel in the vice-presidential debate (2023)

Are trendy digital media the most effective? Mier Uribe Methodology (MeMU): A new methodology for measuring advertising effectiveness in the media

132-146

Claudia Sheinbaum and gender inclusion, a real commitment or political strategy? Analysis of her presidential campaign in X