MIER URIBE, Alejandro; ROJO GUTIÉRREZ, Marco Antonio. Are trendy digital media the most effective? Mier Uribe Methodology (MeMU): A new methodology for measuring advertising effectiveness in the media. Revista Panamericana de Comunicación, [S. l.], v. 5, n. 1, p. 132–146, 2023. DOI: 10.21555/rpc.v5i1.2891. Disponível em: https://revistas.up.edu.mx/rpc/article/view/2891. Acesso em: 14 jun. 2026.