Rewriting femininity in Spanish series: The new female heroines in “La otra mirada”

Abstract

Spanish TV series seek to reach an audience that is increasingly segmented by gender and age. This audience wants to find icons to identify with them, so it is necessary to create characters that represent themselves and stories interesting for them. In the last decade, the representation of femininity in series has grown so that it is easy to find series with female main roles and where male characters have secondary roles. An example of this trend is La Otra Mirada (TVE1: 2018-2019), a series starred by women in different stages of their lives. Their troubles, doubts and conflicts reflect female relationships. The aim of this paper is to analyze stereotypes and gender roles, and how femininity is represented in contemporary television narratives.