National crisis and failure of political communication in Mexico

Abstract

Study of a period of historical evolution in which a more impoverished, saddened, frustrated, intimidated, angered and consumerist country was created, but disguised before our eyes by means of a marketing-inspired “washing of image” by the powers that presented the nation as a “progressive “,” globalized “,” postmodern “,” civilized “and” cheerful “ society which advances by the exemplary parameters of world growth set by the OECD. Despite the enormous abundance of informational, financial and logistical resources that the political parties had to convince the citizens, the communication process was characterized by the existence of a marked poverty of contents, superficiality of diagnoses, absence of proposals, famished discussion of projects, evasion of alternative solutions, use of “circus rules” to obtain votes and not to reflect on the serious challenges that the country has to solve in the present and future.