Revista Panamericana de Comunicación
type: channel
description: The journal entitled Revista Panamericana de Comunicación was founded, as its name indicates, with a clear aim towards Pan-American universality, that is, as an instrument for the mobilization, study and impact of communication research in the geographical areas of North America, Latin America and Europe. Revista Panamericana de Comunicación transcends the Pan-American borders, and acts as a bridge between the Americas and Europe that is supported by two strong supports, specifically Mexico and Spain. To date, the journal has principally addressed topics related to political communication, photography and ethics, television narratives, ethics and aesthetics, research methodologies and the presentation of results in communication, history of communication, the film industry and videogames.
publisher: Universidad Panamericana
language: es
publication name: Revista Panamericana de Comunicación
issn: 2683-2208
items: TikTok como herramienta de comunicación política: análisis estratégico del discurso viral de los partidos en España
items: From experiment to strategy: use of TikTok by the local Spanish press between 2021 and 2024
items: Communication and Violence(s): Intersubjectivity, media, and emotions in addressing the relationship between communication, violence, and everyday life
items: Racism and coloniality on the pitch: an essay about the public discursive staging of the Vinicius Júnior’s case
items: Journalistic Genres in Podcasts Produced by Spanish Local Press
items: Ibero-American research specialized on Scientometrics
items: A critique of ‘quick and dirty’ bibliometrics: issues for assessing complexity in bibliometric analysis
items: Library education in Cuba: twenty-five years of scientific production
items: Approaches to the transmedia dimensions of organizational communication on sustainability
items: Mapping international research in Cinema, Audiovisual, and Animation: A metric study in Scopus
items: Analysis of reference coverage between OpenAlex and Web of Science in co-authored articles from Argentina and Spain (2013-2023)
items: Framing of the 2024 Mexican presidential election campaign: Impact of candidacies and campaign phases on the use of frame
items: Emotions in Campaigning: The Impact of Influencer Mariana Rodríguez in the Nuevo León Elections
items: Youth political participation before the first presidential debate, Mexico 2024
items: Claudia Sheinbaum and gender inclusion, a real commitment or political strategy? Analysis of her presidential campaign in X
items: Proposal for a taxonomy for the content curation of science outreach on YouTube
items: The re-election of Nayib Bukele: an analysis from the press discourse and the concept of controversy
items: Affective configurations and (dis)regulations of the public. Reflections on Victoria Villarruel in the vice-presidential debate (2023)
items: TikTok as a platform for negative political campaigning: A comparative analysis of presidential candidates in Brazil, Chile, and Colombia
items: Scrutinizing Mexican Political Journalism. The 2024 Presidential Debates
items: Research Data Repositories in Ibero-America
items: Attack strategies in digital political advertising: High reach, low interaction
items: Emotions as political tools: political advertising in the Spanish 2023 electoral campaign
items: 2023 election campaigns in Argentina and Spain: political influencers on TikTok
items: Webgrafía de José López Yepes (1946-2023): repertorio multimedia legado personal y profesional (1969-enero 2023)
items: Classification of online information evaluation processes and methodologies for teaching in the fake news detection
items: Evolution of the number of authors in publications within the Spanish academic field from 1990 to 2022
items: Use of audiovisual archive resources in the news programs of Canal Extremadura TV
items: Communicating stories. The role of intervention in the development of narrative skills
items: Photographic creation through the use of mobile applications. Descriptive and functional analysis of a selection of apps

TikTok como herramienta de comunicación política: análisis estratégico del discurso viral de los partidos en España
type: item
description: La consolidación de las redes sociales ha reconfigurado las estrategias de comunicación política, forzando a los partidos a adoptar nuevos lenguajes y formatos para conectar con audiencias, especialmente las más jóvenes. Esta investigación analiza cómo los principales partidos políticos de ámbito estatal con presencia parlamentaria (PP, PSOE, Sumar y Vox) utilizan la red social TikTok, centrándose específicamente en la apropiación de tendencias y vídeos virales. Mediante una metodología mixta que combina un análisis de contenido cuantitativo de 1.299 vídeos publicados entre el 1 de enero de 2024 y el 1 de enero de 2025 y entrevistas cualitativas con los responsables de redes de los partidos, el estudio identifica patrones de uso, estrategias temáticas y picos de actividad. Los resultados revelan que Sumar y Vox son los partidos que más integran el formato viral en su comunicación, aunque con enfoques distintos. Así, se observa una correlación entre la intensificación de publicaciones y eventos de alto impacto político, como la tramitación de la Ley de Amnistía, cuestión de especial trascendencia informativa en España durante 2024. Mientras que el PP centra su estrategia en un discurso negativo dirigido a la figura del presidente del Gobierno, Pedro Sánchez, el PSOE y Sumar optan por un tono predominantemente positivo. El estudio concluye que el uso de TikTok en la política española, aunque creciente, aún es un campo de experimentación donde las formaciones de los extremos del espectro ideológico demuestran una mayor adaptabilidad al lenguaje nativo de la plataforma.
subject: Miscelánea
  topic: section
subject: Political Communication
  topic: keywords
subject: TikTok
  topic: keywords
subject: Social media
  topic: keywords
subject: Cyberpolitics
  topic: keywords
subject: political marketing
  topic: keywords
subject: Youth Vote
  topic: keywords
subject: Spain
  topic: keywords
creator: Julia Senra-Silva
creator: Manuel Moguer-Terol
creator: Francisco-Javier Cristófol-Rodríguez
rights: Copyright (c) 2025 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by/4.0
date: 2025-09-17
publication date: 2025-09-17
doi: 10.21555/rpc.v7i2.3528

From experiment to strategy: use of TikTok by the local Spanish press between 2021 and 2024
type: item
description: The rise of TikTok has prompted journalists and media outlets to experiment with its short-form video format. The main goal of this paper is to analyze the presence, activity, and narrative strategies of Spanish local media on TikTok between 2021 and 2024, noting that at the start of this period, only 2.83% of 705 Spanish local newspapers had active profiles on TikTok. Content production was limited and inconsistent, with many profiles remaining inactive for long stretches. Non-journalistic content, such as advertising and humor, was mixed with journalistic posts, events, and social news. Most publishers have struggled to adapt to TikTok’s format, often relying on static images or repurposing existing content. However, some have employed innovative strategies like satire and collaborations with local creators. Limited resources and an aging audience were identified as potential obstacles. A comparative analysis updated in December 2024 showed mixed results: some media outlets have maintained or grown their presence on TikTok, while others have stagnated or exited the platform. The study concludes that TikTok presents both opportunities and challenges for local journalism, as it requires resources, creativity, and adaptability to attract younger audiences. This involves engaging a global audience with content of local interest and informing emerging viewers who now depend on this platform as their main source of information.
subject: Miscelánea
  topic: section
subject: TikTok
  topic: keywords
subject: Local journalism
  topic: keywords
subject: Social media
  topic: keywords
subject: Emerging narratives
  topic: keywords
creator: Pavel Sidorenko-Bautista
creator: José María Herrranz-de-la-Casa
creator: Nadia Alonso López
rights: Copyright (c) 2025 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by/4.0
date: 2025-09-11
publication date: 2025-09-11
doi: 10.21555/rpc.v7i2.3507

Communication and Violence(s): Intersubjectivity, media, and emotions in addressing the relationship between communication, violence, and everyday life
type: item
description: This essay reflects on violence in everyday life, focusing on both media and interpersonal communication. It presents communication simultaneously as a process weakened by violence and as a potential means of addressing the problems it generates. Although research on media and violence has a long-standing presence in academia, studies on everyday interpersonal communication and its role in reproducing or eradicating violence are less common. The text is guided by the following questions: To what extent does structural violence in our environment hinder communication? How does media violence affect our daily communication? How do these forms of violence alter behaviours and hinder our ability to communicate healthily and effectively? This work aims to contribute to the debate on the relationship between communication and violence in everyday life by incorporating perspectives from socio-phenomenology, the sociology of emotions and the affective turn in the social sciences. While not offering definitive conclusions, the text notes that communication simultaneously acts as a channel, a medium and a product in the daily manifestations of violence. It functions as a vehicle for the reproduction of violence and as a mechanism for normalising negative emotions, such as fear or hatred, resulting from experienced violence. This dual condition makes communication a key element in understanding how violence becomes embedded and perpetuated in daily life, and how it can be challenged.
subject: Monográfico
  topic: section
subject: Communication
  topic: keywords
subject: Violence
  topic: keywords
subject: Intersubjectivity
  topic: keywords
subject: Emotions
  topic: keywords
subject: Everyday life
  topic: keywords
creator: Marta Rizo
rights: Copyright (c) 2025 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by/4.0
date: 2025-08-20
publication date: 2025-08-20
doi: 10.21555/rpc.v7i2.3499

Racism and coloniality on the pitch: an essay about the public discursive staging of the Vinicius Júnior’s case
type: item
description: This essay analyses the public discourse surrounding the case involving footballer Vinícius Jr. The objective is supported by the fact that the Brazilian player was a trending topic on Twitter following a football match where he was the victim of racism in 2023, resulting in a debate with verbal altercations that is still alive. The text examines the trajectory of verbal and visual exchanges related to racism that have occurred during debates, controversies, and polemics, based on Chareaudeau’s theoretical perspective. The argumentation presented is that verbal hate reinforces coloniality. The results indicate the necessity for coordinated efforts between governments and civil society to develop counter-pedagogies that combine the struggle against hate speech with narratives that promote shared values rooted in non-violence.
subject: Monográfico
  topic: section
subject: Coloniality
  topic: keywords
subject: Football hate speech
  topic: keywords
subject: Racism
  topic: keywords
subject: Public debates
  topic: keywords
subject: Vinícius Jr.
  topic: keywords
creator: Gisella Meneguelli
creator: Carme Ferré-Pavia
rights: Copyright (c) 2025 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by/4.0
date: 2025-11-11
publication date: 2025-11-11
doi: 10.21555/rpc.v7i2.3471

Journalistic Genres in Podcasts Produced by Spanish Local Press
type: item
description: The primary objective of this research is to ascertain the predominant journalistic genres in podcasts produced by the main Spanish media groups operating in the daily regional press segment. A quantitative-qualitative analysis file was used to examine the 16 corporations with more than one local headline. The file took into account seven aspects: name and URL of the podcast; name and URL of the cybermedia where it is published; journalistic group that owns the cybermedia; subject matter; predominant journalistic genre; language style; and narrative rhythm. A total of 83 podcasts were produced by 12 of the 16 journalistic corporations that were considered in the study. Ten journalistic genres were identified: column, commentary, criticism, chronicle, interview, news, story, report, in-depth report, and talk show. The results indicated that 59 of 83 podcast that were considered exhibited a single predominant journalistic genre. The remaining 24 podcasts demonstrated a combination of genres, with two, three, and even four different modalities present within the same podcast. In general terms, talk shows, reports, news, and chronicles are the predominant journalistic genres, with a preponderance of formal language style over colloquial, an almost absolute balance between informative and opinionated content, and a tendency to follow a medium narrative rhythm.
subject: Miscelánea
  topic: section
subject: Spain
  topic: keywords
subject: Journalism
  topic: keywords
subject: Journalistic Genres
  topic: keywords
subject: Local Press
  topic: keywords
subject: Podcast
  topic: keywords
subject: Web 2.0
  topic: keywords
creator: María-Rosario Onieva-Mallero
rights: Copyright (c) 2025 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by/4.0
date: 2025-08-13
publication date: 2025-08-13
doi: 10.21555/rpc.v7i2.3451

Ibero-American research specialized on Scientometrics
type: item
description: This study aims to analyze the evolution and characteristics of Ibero-American scientific production published in leading international Scientometrics-focused journals. Descriptive bibliometrics was used as a method, and the interpretive approach was framed within historical and epistemological perspectives. The knowledge domain was delineated and analyzed using bibliographic records from five journals and one specialized conference proceedings in Scientometrics, all indexed in the Web of Science Core Collection. The characteristics of 1734 documents with at least one Ibero-American author, published between 1983 and 2024, were examined. The study revealed the consolidation of a regional domain with its own identity, which has become a scientific school due to its cognitive and social contributions. Sustained growth in scientific production was observed, along with thematic diversification that reflects the interdisciplinary nature of research, and collaboration structured through important regional and global networks.
subject: Monográfico
  topic: section
subject: Scientometrics
  topic: keywords
subject: Ibero-America
  topic: keywords
subject: Scientific production
  topic: keywords
subject: Bibliometric mapping
  topic: keywords
creator: Rosa-Lidia Vega-Almeida
creator: Mayelin Mirabal-Sosa
creator: Romel Calero-Ramos
creator: José-Antonio Franco-Rico
creator: Ricardo Arencibia-Jorge
rights: Copyright (c) 2025 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.21555/rpc.v7i1.3439

A critique of ‘quick and dirty’ bibliometrics: issues for assessing complexity in bibliometric analysis
type: item
description: This paper denounces the indiscriminate rise of low-quality bibliometric studies. These studies have proliferated across scientific journals in a wide range of disciplines, taking advantage of the accessibility of databases such as Web of Science and Scopus and the use of automated tools. This trend, driven by a lack of specialised knowledge among journal reviewers and a desire to rapidly increase academic output, has led to the publication of studies with methodological shortcomings, characterised by limited conceptual development and low analytical value. In response to this situation, the authors advocate for bibliometrics as a highly specialised field that requires theoretical understanding, methodological expertise, and critical interpretation of data. Thus, the paper proposes a methodological framework for assessing the complexity of bibliometric studies. This framework is based on six dimensions: size of the population, origin and source of data, data collection mode, degree of data normalisation, types of analysis employed, and analytical and visualisation tools used. This methodological perspective aims to provide editors and researchers with a framework for identifying substantive research and distinguishing it from studies produced with least effort, limited judgment, and weak theoretical grounding
subject: Monográfico
  topic: section
subject: Bibliometrics
  topic: keywords
subject: Methodology
  topic: keywords
subject: Quality
  topic: keywords
subject: Scientific databases
  topic: keywords
subject: Data analysis
  topic: keywords
subject: Data visualisation
  topic: keywords
creator: Rafael Repiso
creator: Álvaro Cabezas-Clavijo
rights: Copyright (c) 2025 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.21555/rpc.v7i1.3419

Library education in Cuba: twenty-five years of scientific production
type: item
description: Research in library education in Cuba is an area with limited representation within the library and information science knowledge published in mainstream scientific journals. Therefore, the study’s objective was to characterize scientific production on library education in Cuba during the period 1998–2024 using the Scopus database. The study is classified as descriptive with epistemological input. The theoretical methods of analysis-synthesis and historical-logical analysis were used to obtain results. At the empirical level, classic document analysis and the bibliometric method were employed. The techniques used were document review and social network analysis. A thematic concentration on information literacy and postgraduate training processes was identified, with an emphasis on university contexts. The positioning of institutions such as the University of Havana and the Universidad Central “Marta Abreu” Las Villas is notable. The most recurrent collaboration is developed between Cuba and Spain (North-South), which is expected due to the impact of the Doctoral Program in Scientific Documentation and Information University of Granada – University of Havana (DIG-UGR-UH) in the training of the main teaching and research capital of Cuba.
subject: Monográfico
  topic: section
subject: Scientific production
  topic: keywords
subject: Library Science
  topic: keywords
subject: Information Science
  topic: keywords
subject: Documentation
  topic: keywords
subject: Higher Education
  topic: keywords
subject: Cuba
  topic: keywords
creator: Eduardo-Alejandro Hernández-Alfonso
creator: Luis-Ernesto Paz-Enrique
rights: Copyright (c) 2025 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.21555/rpc.v7i1.3413

Approaches to the transmedia dimensions of organizational communication on sustainability
type: item
description: In the 21st century, organizations are increasingly incorporating sustainability into their communication strategies, recognizing the importance of addressing environmental and social issues alongside economic outcomes. Stakeholders now demand greater transparency and accountability from companies in their sustainability efforts. This presents a communication challenge that can be addressed through the use of transmedia storytelling and media convergence, which have become powerful tools for organizations to capture the attention of diverse audiences and effectively communicate their sustainability initiatives. However, adopting these innovative communication approaches brings challenges, such as maintaining message consistency, adapting content across various platforms, and measuring the effectiveness of the campaign.
subject: Miscelánea
  topic: section
subject: Transmedia
  topic: keywords
subject: Organizational communication
  topic: keywords
subject: Sustainability
  topic: keywords
subject: Stakeholders
  topic: keywords
creator: Diego Ortiz-Jaramillo
creator: Irene Trelles
rights: Copyright (c) 2025 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by/4.0
date: 2025-08-22
publication date: 2025-08-22
doi: 10.21555/rpc.v7i2.3408

Mapping international research in Cinema, Audiovisual, and Animation: A metric study in Scopus
type: item
description: This article maps out the international scientific output in Cinema, Audiovisual, and Animation in the Scopus database. It uses bibliometrics as its methodological approach. Our research identified a diversity of publication languages, with English being the most commonly used language. The article was the dominant documentary typology, followed by the review, which may indicate a publication trend in the area. Among the publication vehicles, journals from the United Kingdom and Spain stand out. The countries with the highest number of publications in Cinema, Audiovisual, and Animation differ from the general ranking, and Brazil and Spain stand out when it comes to publications on the topic. It is concluded that production in the area, which began in 1980, has been growing slowly but steadily, especially since the 2000s, predominantly in the areas of Arts and Humanities, and Human Sciences. This research presents a broad and international view of the topic and suggests new studies in other databases as well as in specific countries.
subject: Miscelánea
  topic: section
subject: Cinema
  topic: keywords
subject: Audiovisual
  topic: keywords
subject: Animation
  topic: keywords
subject: Bibliometrics
  topic: keywords
subject: Scopus
  topic: keywords
creator: Thaís Dias Medeiros
creator: Samile Andréa de Souza Vanz
rights: Copyright (c) 2025 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by/4.0
date: 2025-08-06
publication date: 2025-08-06
doi: 10.21555/rpc.v7i2.3393

Analysis of reference coverage between OpenAlex and Web of Science in co-authored articles from Argentina and Spain (2013-2023)
type: item
description: This article analyzes the evolution of co-authorship between Spain and Argentina based on an analysis of 47,354 multidisciplinary scientific articles published between 2013 and 2023. Taking into account the different publication practices and circulation of knowledge between both countries, and the growth in their open access publications, two commercial indexing bases –Scopus and Web of Science– are compared with OpenAlex, which aspires to position itself as a more inclusive reference for bibliographic searches. The study shows that OpenAlex includes 27.9% more records than Web of Science and 29.3% more than Scopus; in addition to a greater presence of articles from social sciences and humanities compared to the two commercial databases, in which disciplines such as chemistry and immunology predominate. The analysis also highlights the role of universities and scientific organizations in the production and circulation of knowledge, based on an analysis of affiliations and publishing houses. The data suggest that the inclusion of OpenAlex allows for a more diverse view of scientific production and international collaborations, especially in traditionally underrepresented disciplines and geographic regions.
subject: Monográfico
  topic: section
subject: Argentina
  topic: keywords
subject: Spain
  topic: keywords
subject: Coauthorship
  topic: keywords
subject: Collaboration networks
  topic: keywords
subject: OpenAlex
  topic: keywords
subject: Scopus
  topic: keywords
subject: Web of Science
  topic: keywords
subject: Scientific collaboration
  topic: keywords
creator: Enrique Fuente-Gutiérrez
creator: Romina Kippes
rights: Copyright (c) 2025 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.21555/rpc.v7i1.3357

Framing of the 2024 Mexican presidential election campaign: Impact of candidacies and campaign phases on the use of frame
type: item
description: During the 2024 Mexican presidential election campaign, the media played a crucial role in conveying information about the candidates to the public through a particular news coverage. With the aim of analyzing the media framing used during this process, a content analysis was conducted based on the assessments from the INE’s monitoring of radio and television news programs throughout the 2024 campaign. The findings indicate a dominant use of the strategic game frame. Additionally, while the frame of messages, ideas, and proposals diminished towards the end of the campaign, the use of both the strategic game frame and personal elements frame increased during the intermediate phase and remained prominent in the final phase. Finally, the coverage of personal elements dominated throughout the campaign for one candidate, while the use of other frames became more similar across all three candidates by the end of the campaign.
subject: Artículos
  topic: section
subject: Framing
  topic: keywords
subject: News frames
  topic: keywords
subject: Election campaign
  topic: keywords
subject: Radio
  topic: keywords
subject: Television
  topic: keywords
subject: media monitoring
  topic: keywords
creator: Carlos Muñiz
rights: Copyright (c) 2024 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-12-18
publication date: 2024-12-18
doi: 10.21555/rpc.v6i2.3300

Emotions in Campaigning: The Impact of Influencer Mariana Rodríguez in the Nuevo León Elections
type: item
description: This research analyzed the emotional contagion of posts by the Mexican influencer Mariana Rodríguez on Instagram during the 2021 electoral campaign for the governorship of Nuevo León, in which her husband, Samuel García, was elected. Using a mixed-methods approach that combined quantitative and qualitative analysis, the emotions expressed in both Rodríguez’s posts and user comments were examined. The findings show that the predominant emotion was happiness, a high-arousal positive emotion, which prompted followers to actively engage through “likes,” comments, and shares. This emotional contagion not only enhanced the candidate Samuel García’s image but also positioned the couple as significant figures in the campaign’s political narrative. Additionally, emojis and specific expressions like “fosfo fosfo” emerged as symbols of party support, highlighting the importance of linguistic and visual resources in building political identity on social media. This study underscores the role of influencers in digital political communication and calls for updating emotional analysis tools to reflect the evolution of digital language on social platforms.
subject: Miscelánea
  topic: section
subject: Elections
  topic: keywords
subject: Emotions
  topic: keywords
subject: Social media
  topic: keywords
subject: Influencers
  topic: keywords
subject: Political communication
  topic: keywords
subject: Emotional contagion
  topic: keywords
creator: José-Luis López-Aguirre
creator: Selena-Sarai López-Arce
rights: Copyright (c) 2025 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.21555/rpc.v7i1.3306

Youth political participation before the first presidential debate, Mexico 2024
type: item
description: Introduction. Young people represent one of the largest age groups, making them a focus of interest due to the political influence they can have in the country. Objective. Delineate some of the factors that impact the political participation and interest of young Mexicans in relation to the first presidential debate of the 2024 electoral process and their voting intention. Methodology. A quantitative nature and under a descriptive, transversal, and non-experimental approach. A survey was conducted with 535 young people between 18 and 27 years old who reside in 26 states of the country, segmented into two age groups according to their electoral experience. Results. 8 out of 10 participants attended the first debate. Digital media, such as social networks and streaming services, were their main access channels, while traditional media were implemented to a lesser extent. Those who did not listen to or watch this broadcast indicated that the reasons for not doing so included lack of time, not knowing the schedule, and an evident disenchantment with politics associated with perceptions of corruption and government inefficiency. Even so, 72% of young people showed interest in watching future debates, and 81% declared their intention to vote. Conclusion. The findings denote the need to develop transparent communication strategies that promote the credibility of the political figure and the political expectations and concerns oriented toward youth, prioritizing digital environments that are rising due to their demand.
subject: Miscelánea
  topic: section
subject: Young people
  topic: keywords
subject: Political participation
  topic: keywords
subject: Political culture
  topic: keywords
subject: Presidential debate
  topic: keywords
subject: 2024 elections
  topic: keywords
subject: Mexico
  topic: keywords
creator: Hilda-Gabriela Hernández-Flores
creator: Paola-Eunice Rivera-Salas
creator: Melva-Guadalupe Navarro-Sequeira
rights: Copyright (c) 2025 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.21555/rpc.v7i1.3303

Claudia Sheinbaum and gender inclusion, a real commitment or political strategy? Analysis of her presidential campaign in X
type: item
description: July 3, 1955 is a historic date for Mexico since after a long struggle; women cast the vote for the first time. 69 years later, in 2024, Claudia Sheinbaum Pardo wins the presidential election. Sheinbaum being the first woman elected to a position of such importance, it is relevant to determine the treatment regarding the gender perspective that she carried out in her campaign on the socio-digital network X, which we examined through content analysis with a qualitative and quantitative approach. Although in most of her messages she maintains inclusive language without sexism, it is worth mentioning that in a few publications she also mentions women and not always in a main role, a situation that keeps them in a sphere of invisibility.
subject: Artículos
  topic: section
subject: Androcentrism
  topic: keywords
subject: Gender perspective
  topic: keywords
subject: Inclusive and non-sexist language
  topic: keywords
subject: Elections
  topic: keywords
subject: Women in electoral campaigns
  topic: keywords
subject: X
  topic: keywords
creator: María-Concepción Estrada-García
creator: Andrea Ruíz-Barrios
creator: Melissa Saldaña-José
creator: Karla-Fernanda Ruíz-Barrios
creator: Nadia-Verónica Salazar-Martínez
rights: Copyright (c) 2024 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-12-28
publication date: 2024-12-28
doi: 10.21555/rpc.v6i2.3301

Proposal for a taxonomy for the content curation of science outreach on YouTube
type: item
description: The aim of this study is to provide an initial exploration of how researchers and communicators utilize content curation in their publications on the video-focused social platform YouTube. An exploratory qualitative study was conducted, presenting a taxonomy for analyzing scientific dissemination content curation on YouTube. The proposed taxonomy is based on various parameters grouped under the dimensions of Content and Curation, including: Quantity of content, Temporal range of content, Source of content, Curation techniques, and Integration of curation. The results also showcase representative cases drawn from YouTube, published by researchers and communicators from various disciplines and with gender representation. This taxonomy can be valuable for content curation specialists, and especially for the community of researchers and communicators on YouTube.
subject: Artículos
  topic: section
subject: Content curation
  topic: keywords
subject: Science Outreach
  topic: keywords
subject: Social Media
  topic: keywords
subject: YouTube
  topic: keywords
subject: Videos
  topic: keywords
subject: Researchers
  topic: keywords
creator: Lydia Gil
creator: Javier Guallar
creator: Mari Vállez
rights: Copyright (c) 2025 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.21555/rpc.v7i1.3299

The re-election of Nayib Bukele: an analysis from the press discourse and the concept of controversy
type: item
description: 2024 was an election year for El Salvador. On February 4, president, vice president and deputies of the Senate were elected. While on March 3, mayors, municipal councils and members of the Central American Parliament. This article aims to answer the question: How were the categories of dichotomization, discredit of the adversary and ideological polarization developed in the public speeches about the presidential re-election of Nayib Bukele? Two concepts were used at a theoretical-methodological framework: polemical discourse from the vision of Ruth Amossy (2017) and the Critical Discourse Analysis of Van Dijk (2005). The research is based on a qualitative paradigm and an inductive analysis, with empirical material that corresponds to press releases, institutional positions, tweets and statements by actors involved. It was concluded that the re-election controversy was manifested in a speech about illegality and unconstitutionality, by the opposition sectors and as a continuity of mandate, by allied sectors; this in an environment of apparently reasonably clean and competitive democratic elections.
subject: Artículos
  topic: section
subject: Polemical discourse
  topic: keywords
subject: El Salvador elections
  topic: keywords
subject: Nayib Bukele
  topic: keywords
subject: Unconstitutionality
  topic: keywords
subject: Discourse analysis
  topic: keywords
creator: Alexia-Raquel Ávalos-Rivera
rights: Copyright (c) 2024 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-12-28
publication date: 2024-12-28
doi: 10.21555/rpc.v6i2.3292

Affective configurations and (dis)regulations of the public. Reflections on Victoria Villarruel in the vice-presidential debate (2023)
type: item
description: The aim of this essay is to present a series of reflections on the relationship between emotions, political discourse and the configuration of the public sphere based on the last vice-presidential debate in the context of the Argentinean electoral campaign of 2023. Lately, emotions have become an object of particular interest for social sciences and humanities oriented to investigate contemporary political communication crossed by the logics of polarization and mediatization. We argue that the link between emotions and politics constitutes a preponderant place to observe the way in which different party formations mobilize affective configurations as devices for the regulation of the public sphere. Starting from the case of Victoria Villarruel, as vice-presidential candidate and activist for the “complete memory”, we will reflect on the discursive strategy that appeals to the figure of “victim” to dispute with affective configurations previously established by human rights organizations.
subject: Miscelánea
  topic: section
subject: Political discourse
  topic: keywords
subject: Affections
  topic: keywords
subject: Victoria Villarruel
  topic: keywords
creator: Pablo-Daniel Sánchez-Ceci
rights: Copyright (c) 2025 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.21555/rpc.v7i1.3282

TikTok as a platform for negative political campaigning: A comparative analysis of presidential candidates in Brazil, Chile, and Colombia
type: item
description: This study analyzes negative political campaigns on TikTok through the official accounts of six presidential candidates from Brazil, Chile, and Colombia: Jair Bolsonaro, Luiz Inácio Lula da Silva, Gabriel Boric, José Antonio Kast, Rodolfo Hernández, and Gustavo Petro. A comparative content analysis was conducted of all publications made by the candidates in their most recent electoral campaigns, covering a total of 759 units of analysis. The research focuses on the frequency of negative messages, the variability of these messages according to ideological orientation, the dimension in which the attacks occur (personal or political), and the themes used to tarnish the opponent’s reputation. The results show that TikTok acts as a conducive platform for negative campaigning, demonstrating that the frequency and type of negative messages vary significantly between candidates. Additionally, the case studies highlight notable differences in the use and nature of negative messages on TikTok according to the candidates’ ideology.
subject: Artículos
  topic: section
subject: Negative campaign
  topic: keywords
subject: TikTok
  topic: keywords
subject: South America
  topic: keywords
subject: Political communication
  topic: keywords
subject: Social media
  topic: keywords
creator: Gonzalo Sarasqueta
creator: Leticia Ruiz-Rodríguez
rights: Copyright (c) 2024 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-11-01
publication date: 2024-11-01
doi: 10.21555/rpc.v6i2.3264

Scrutinizing Mexican Political Journalism. The 2024 Presidential Debates
type: item
description: This article studies the news about the three presidential debates, carried out during the first half of 2024 of the Mexican newspapers El Universal and La Jornada. The meaning and role that these newspapers assigned to the names of the three candidates is analyzed: Claudia Sheinbaum, Xóchitl Gálvez and Jorge Álvarez Máynez. A discourse analysis is carried out, a qualitative methodology and an interpretative strategy are applied to evaluate the editorial bias with respect to those who were candidates to identify the main features of their speeches. The empirical field is constructed from the search buttons of the official Internet pages using the term: “presidential debate”. The results show that these mass media have a clearly defined editorial line. “El Universal” expresses its critical stance on the government identified with Sheinbaum, highlights the aggressive style of Gálvez’s campaign and publishes articles that appeal more to entertainment than to information. La Jornada focuses on the proposals of those who ran for the presidency although an inclination towards a person is not deliberately manifested; however, the disregard for Máynez is notorious in relation to El Universal. It is concluded that the publications of both newspapers adhere to the editorial line that each one has.
subject: Artículos
  topic: section
subject: Discourse analysis
  topic: keywords
subject: Mass media
  topic: keywords
subject: Political journalism
  topic: keywords
subject: Presidential debate
  topic: keywords
subject: Newspaper
  topic: keywords
subject: Editorial line
  topic: keywords
creator: Rodrigo Urcid-Puga
creator: Claudio Coloma
rights: Copyright (c) 2024 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-12-27
publication date: 2024-12-27
doi: 10.21555/rpc.v6i2.3246

Research Data Repositories in Ibero-America
type: item
description: Open data, a component of open science, is based on a set of principles aimed at increasing access, reproducibility and management of data generated mainly by publicly funded research at academic institutions and research centres. Open data is in its implementation phase around the world, mainly because it requires a shift from institutional repositories of open access publications, to data repositories with the required functionalities to collect, store and share all types of research outputs that do not fit into a standard institutional repository - including datasets supporting the publication of journal articles - in a findable, accessible, interoperable and reusable (FAIR) way. The aim of this paper is to look at the development of data repositories in Ibero-America by analysing a set of defined parameters. The study methodology is based on a bibliographic review to analyse the types of research data infrastructures utilised in Ibero-America to date, based on an exploratory study carried out on a sample of 22 countries in the region. This is carried out by checking the official website portals of research institutions, universities and libraries in each country, as well as the Registry of Research Data Repositories, the Dataverse Project, and Figshare, to identify and analyse data repositories implemented in Ibero-America based on eight parameters. The paper is structured in three parts; first, we present the Open Science principles and the general concepts, such as types of repositories, data repositories, etc; second, we describe the methodology and present the sample exploratory study on the development of data repositories in Ibero-America, and; third, we present the study findings and a set of best practices for the development of data repositories. The general conclusion is that the transition to open data, measured by the development and implementation of repositories for research data in Ibero-America, highlights the need to further understand the role …
subject: Miscelánea
  topic: section
subject: Open science
  topic: keywords
subject: Research infrastructures
  topic: keywords
subject: Repositories
  topic: keywords
subject: Data repositories
  topic: keywords
subject: Research data
  topic: keywords
subject: Academic libraries
  topic: keywords
subject: Ibero-America
  topic: keywords
creator: Juan-Miguel Palma-Peña
creator: María Cotera
rights: Copyright (c) 2024 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-11-28
publication date: 2024-11-28
doi: 10.21555/rpc.v6i2.3232

Attack strategies in digital political advertising: High reach, low interaction
type: item
description: Research on digital political advertising in Mexico is in an exploratory stage, without literature that addresses the consequences of persuasive digital communication, both posted in general and those are expressed on digital platforms, as a consequence of the two-way dialogue between content and users. In international literature it is observed that during political races interactions within digital platforms increase because of emotional and identity content, where negative and attack content usually generate engagement and negative emotional reactions in users. The aim of this research is to delve into the consequences of negative political advertising in terms of its ability to provoke greater interactions and a higher degree of engagement in users. The digital political advertising broadcast during the governmental electoral process of the State of Mexico in 2023 was analyzed, coding it for its negativity and attack tactics. Likewise, user reactions and comments from each spot were recovered to calculate the engagement generated by each of the recovered pieces. Finally, the analyzed negativity variables and the engagement metrics were linked, using Mann-Whitney u for the statistical significance of these relationships. It was found that negative pieces generate greater interactions compared to positive ones, and more views, but a lower level of overall engagement. It is concluded that the negative attack spots are the most viewed and commented on than the positive ones, and that the spots based on direct attacks are more shared, that is, they have greater support from users.
subject: Miscelánea
  topic: section
subject: Digital advertising
  topic: keywords
subject: User engagement
  topic: keywords
subject: Social media
  topic: keywords
subject: Negative campaign
  topic: keywords
subject: Political attack
  topic: keywords
creator: Celeste-Anai Rodríguez-Sánchez
creator: Martín Echeverría
rights: Copyright (c) 2025 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by/4.0
date: 2025-06-30
publication date: 2025-06-30
doi: 10.21555/rpc.v7i1.3228

Emotions as political tools: political advertising in the Spanish 2023 electoral campaign
type: item
description: The study of emotions has gained relevance in political communication, especially their role in electoral campaigns. This article analyzes the use of emotions by political parties in Spain’s general election of July 23, 2023. The aim is to verify whether the hypotheses derived from laboratory studies and campaigns in other countries were fulfilled in the Spanish context. A qualitative content analysis of the 112 electoral spots published by political parties with national presence and parliamentary representation on their main social networks (Twitter, Facebook, Instagram and YouTube) was carried out. Results show that emotions were present in 107 of the 112 spots. In them, pride and anger were the most common appeal, while fear played a secondary role. Likewise, differences were found between the use of emotions by the different parties and a significant relationship was observed between the emotion appealed to and the protagonist of the spot. The hypotheses were largely fulfilled in the Spanish context, although with certain limitations. In addition, the results show relevant trends in the use of emotions by political parties and show how elections and electoral campaigns increase polarization.
subject: Artículos
  topic: section
subject: Emotions
  topic: keywords
subject: Polarization
  topic: keywords
subject: Political advertising
  topic: keywords
subject: Electoral campaigns
  topic: keywords
subject: Pl
  topic: keywords
subject: Political communication
  topic: keywords
subject: Social networks
  topic: keywords
subject: Spain
  topic: keywords
creator: Ivan Sanchez-Marañon
creator: Jordi Rodriguez-Virgili
rights: Copyright (c) 2024 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-10-04
publication date: 2024-10-04
doi: 10.21555/rpc.v6i2.3200

2023 election campaigns in Argentina and Spain: political influencers on TikTok
type: item
description: This article analyses the characteristics of the political communication issued by political influencers on TikTok during the national electoral campaigns that took place in Spain and Argentina in 2023. The results discussed come from an exploratory study, and indicate that the videos published contain more hard political information than soft information or politainment, that micro-arguments that appeal to logic predominate, that humour was not widely used as a communication resource, that positive and negative emotions were communicated in similar proportions, that they published more social and political content than personal content, and that the level of prominence of the publications they made was very high.
subject: Artículos
  topic: section
subject: TikTok
  topic: keywords
subject: Electoral campaigns
  topic: keywords
subject: Influencers
  topic: keywords
subject: Political communication
  topic: keywords
creator: Virginia García Beaudoux
creator: Ana Slimovich
rights: Copyright (c) 2024 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-10-10
publication date: 2024-10-10
doi: 10.21555/rpc.v6i2.3181

Webgrafía de José López Yepes (1946-2023): repertorio multimedia legado personal y profesional (1969-enero 2023)
type: item
description: Las páginas relacionadas a continuación proporcionan información sobre el legado y trayectoria académica y personal de José López Yepes, materializados en forma de bio- bibliografía selectiva de referencias electrónicas en abierto 1969-enero 2023: datos biográficos, libros, revistas, audio, vídeo, presencia en redes sociales.
subject: Documentación
  topic: section
subject: José López-Yepes
  topic: keywords
creator: Alfonso López-Yepes
rights: Copyright (c) 2024 Pan-American Journal of Communication https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-06-11
publication date: 2024-06-11
doi: 10.21555/rpc.v6i1.3175

Classification of online information evaluation processes and methodologies for teaching in the fake news detection
type: item
description: Current online information flows have taken on immeasurable dimensions, thereby influencing the masses, both positively and negatively, thus allowing decision-making and the generation of ways of thinking, which on many occasions turn out to be unfounded and cause misinformation. The analysis is based on the need to generate an epistemic contribution around online information processes for the purposes of classification and general characterization with a special focus on emerging countries (especially Latin American) through documentary research. This proposal identifies the construction of a taxonomy of information evaluation processes, consisting of three general groups: (1) structured ones (coming from formal education and through systematic content that causes explicit learning); (2) unstructured ones (deliberately acquired, through non-formal processes, which generate tacit learning that is not necessarily correct or well-founded); and (3) complementary ones (referring to alternative methodologies for diagnosing misinformation situations). The paper concludes by presenting proposals for various forms of intervention and identifying best practices in order to avoid biases in misinterpretation, especially when the information is false.
subject: Miscelánea
  topic: section
subject: Information evaluation
  topic: keywords
subject: Disinformation
  topic: keywords
subject: Information literacy
  topic: keywords
subject: Media literacy
  topic: keywords
subject: Fake news
  topic: keywords
subject: Information disorder
  topic: keywords
subject: Post-truth
  topic: keywords
subject: infodemic
  topic: keywords
creator: Diana A. Ruiz-Gonzalez
creator: Juan D. Machin-Mastromatteo
creator: Javier Tarango
rights: Copyright (c) 2024 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-09-18
publication date: 2024-09-18
doi: 10.21555/rpc.v6i2.3170

Evolution of the number of authors in publications within the Spanish academic field from 1990 to 2022
type: item
description: The evolution of scientific collaboration is analyzed based on a highly representative sample of Spanish researchers from all areas of knowledge and the publications in which they have participated. The study examines the number of authors listed in the published works between the years 1990 and 2022. Two types of results are offered: presenting the evolution in the number of authors participating in publications across twenty-five thematic disciplines and providing a percentage comparison of the evolution of co-authorships in five major thematic areas. Finally, options for possible future studies in this field are presented.
subject: Miscelánea
  topic: section
subject: Scientific collaboration
  topic: keywords
subject: Co-authorships
  topic: keywords
subject: Areas of knowledge
  topic: keywords
subject: Spain
  topic: keywords
creator: Joaquín León-Marín
creator: Mar Sáenz-López
rights: Copyright (c) 2024 Revista Panamericana de Comunicación https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-09-18
publication date: 2024-09-18
doi: 10.21555/rpc.v6i2.3156

Use of audiovisual archive resources in the news programs of Canal Extremadura TV
type: item
description: The use of audiovisual material from the television archive of Canal Extremadura TV is studied through the analysis of news programs in different time slots for six months. Each news item is displayed, detecting material from the archive and analyzing its content both in total duration and the use of archive material, as well as the theme. This demonstrates the importance of the use of audiovisual information on Canal Extremadura TV for the production of other audiovisual information products, thus achieving lower costs in the production processes and in the quality of the content broadcast.
subject: Monográfico Homenaje
  topic: section
subject: Audiovisual archives
  topic: keywords
subject: Television
  topic: keywords
subject: Canal Extremadura TV
  topic: keywords
subject: Television resources
  topic: keywords
subject: New programs
  topic: keywords
subject: Documentary use
  topic: keywords
subject: Extremadura
  topic: keywords
creator: Jorge Caldera Serrano
creator: Verónica Vázquez de Ágredos Jaén
rights: Copyright (c) 2024 Pan-American Journal of Communication https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-06-12
publication date: 2024-06-12
doi: 10.21555/rpc.v6i1.3149

Communicating stories. The role of intervention in the development of narrative skills
type: item
description: The present research aims to analyze the role of intervention in the communicative development of narrative discourse, both for children with typical development and for those with Language Disorder (LD). The methodological bases followed are literature review, qualitative analyses, and hermeneutic research. For its development, the PRISMA method was followed, configured as a tool for conducting systematic reviews, so that researchers can certify intelligible and effective studies for decision – making. The results have been systematized according to four guidelines: research on narrative discourse in typical development, research on children with LD, relevant studies for analyzing the importance of intervention, and finally, and substantially, Intervention Programs in Narrative Skills. Two specific programs are presented: Story Champs and EDEN, which address key aspects of narrative discourse, such as story structure, the use of appropriate vocabulary, and overall coherence. The conclusion emphasizes the importance of knowing how to communicate stories for the development of narrative skills.
subject: Monográfico Homenaje
  topic: section
subject: Narrative discourse
  topic: keywords
subject: Communication skills
  topic: keywords
subject: Intervention
  topic: keywords
subject: Story champs
  topic: keywords
subject: EDEN
  topic: keywords
subject: Language disorder (LD)
  topic: keywords
creator: Marta E. Vivas-Rodríguez
rights: Copyright (c) 2024 Pan-American Journal of Communication https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-06-23
publication date: 2024-06-23
doi: 10.21555/rpc.v6i1.3148

Photographic creation through the use of mobile applications. Descriptive and functional analysis of a selection of apps
type: item
description: Mobile photography applications (apps) have evolved and improved considerably over the years. These apps have provided professionals with more tools to carry out creative and higher quality projects using their smartphones. In this paper, a descriptive analysis of a selection of photographic apps is carried out, in which the main characteristics of them have been exposed by applying an analysis model with different variables created ad hoc. Finally, the functionality of several apps has been tested in order to evaluate their creative possibilities. It is concluded that the chosen apps offer a large number of creative functions, facilitating the work of both professional photographers and amateur photographers.
subject: Monográfico Homenaje
  topic: section
subject: Mobile photo
  topic: keywords
subject: Smartphone
  topic: keywords
subject: Design
  topic: keywords
subject: Creativity
  topic: keywords
subject: Editing
  topic: keywords
creator: Javier Trabadela-Robles
creator: Aroa Chaparro-Becerra
rights: Copyright (c) 2024 Pan-American Journal of Communication https://creativecommons.org/licenses/by-nc-nd/4.0
date: 2024-06-24
publication date: 2024-06-24
doi: 10.21555/rpc.v6i1.3145