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Emotions as political tools: political advertising in the Spanish 2023 electoral campaign

Politainment and polarization in Spanish political discourse: Differences in the commitment of parties and their leaders

The evolution of the podcast as a marketing tool in fashion luxury brands

23-31

From prime time to binge watching:

the development of TV series

52-68

Stamps of the propaganda war between Mexico and the United States in 1938

133-144

Framing of the 2024 Mexican presidential election campaign: Impact of candidacies and campaign phases on the use of frame

Theoretical approaches:

possible views of television seriality

9-10

The informative coverage of the Third Centennial of El Ingenioso Hidalgo Don Quijote de la Mancha in the Mexican press (1903-1905)

62-71

Mexican cinema, media coloniality and women’s audiences on digital platforms: A case study in Aguascalientes

191-202

Cinematic representation of the madres buscadoras in Mexico: a visual narratives of liminality

Photographic creation through the use of mobile applications. Descriptive and functional analysis of a selection of apps

Attack strategies in digital political advertising: High reach, low interaction

Spain's first online talent contest as an innovative and interdisciplinary practice in Communications Studies during the pandemic

116-127

The film industry in Spain. State of the art in times of pandemic and post-pandemic in the fields of production, distribution and exhibition

70-83

The regulatory framework of the ethics of advertising in Spain

68-80

Cinema’s debt to literature

129-134

Presentation

6-7

Youth political participation before the first presidential debate, Mexico 2024

Doña Marina and India Catalina: Parallel lives with Hernán Cortés and Pedro de Heredia.

A multimedia reading from the contents of two historical fiction series

106-116

Deepfake:

images in times of post-truth.

51-61

New habits, practices, modes of appropriation and rituals of Mexican film consumption in times of pandemic: a case study in Monterrey, Nuevo León

21-31

Why study contemporary communication from the perspective of digital rhetoric?

1-13

Analysis of reference coverage between OpenAlex and Web of Science in co-authored articles from Argentina and Spain (2013-2023)

Analysis of research trends in political communication in new global contexts

9-11

Presentation

6-7