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The value of the forbidden in the campaign carried out to promote a Givenchy brand perfume. Case Study

69-82

Attack strategies in digital political advertising: High reach, low interaction

Immersive narratives during the Covid-19 pandemic: An analysis of 360-degree videos on YouTube

84-97

Proposal for a taxonomy for the content curation of science outreach on YouTube

MediaLab Universidad Panamericana: A heutagogical experience in media training during Covid19 confinement

161-174

Online Reputation Management in Spanish Public Hospitals. A Quantitative Analysis

118-131

Online flm training and research in times of pandemic: state of affairs in Spain (March 2020-February 2021: a sample)

175-204

Challenges of the independent mobile video game creator ecosystem: a mexican perspective

11-20

Emotions in Campaigning: The Impact of Influencer Mariana Rodríguez in the Nuevo León Elections

Towards an inclusive language without sexism? Analysis of the gender perspective in the campaign of candidate Delfina Gómez on Twitter

14-34

Scrutinizing Mexican Political Journalism. The 2024 Presidential Debates

Exploration of socio-emotional skills in esports players from CDMX, Puebla and Querétaro

35-44

Affective configurations and (dis)regulations of the public. Reflections on Victoria Villarruel in the vice-presidential debate (2023)

The narrative dimension of the video call: a study of filmic speech acts in two short films by Carlos Trujano.

56-69

Framing of the 2024 Mexican presidential election campaign: Impact of candidacies and campaign phases on the use of frame

Creativity and Technology. Audiovisual Projects at the University and online group work during confinement by COVID-19

68-80

Video game production in Havana during 2019. An industry under construction?

45-56

Documentary narratives in three Latin American photobooks from the last decade: Juanita Escobar, Yael Martinez and Marco Garro

Media communication of golf in Ireland

153-162

Introduction to the study of audiovisuals: an innovative teaching experience in the context of the pandemic in Uruguay

91-91

The Co-creation of the Political Electoral Agenda of Candidate Delfina Gomez on Facebook Through the Analysis of Logos

86-104

Design and coordination of a MOOC on reading and writing in the field of Communications

135-143

The re-election of Nayib Bukele: an analysis from the press discourse and the concept of controversy

Claudia Sheinbaum and gender inclusion, a real commitment or political strategy? Analysis of her presidential campaign in X

A New Perspective of Elder People Through Mexican Films

174-190