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Youth political participation before the first presidential debate, Mexico 2024
Hilda-Gabriela Hernández-Flores, Paola-Eunice Rivera-Salas, Melva-Guadalupe Navarro-Sequeira
TikTok as a new techno-political communication platform towards the 2024 presidential campaign in Mexico. An approach to Claudia Sheinbaum´s content
Cyntia Cerón Hernández , Thelma Pérez Álvarez , María José García Villatoro
105-129
Claudia Sheinbaum and gender inclusion, a real commitment or political strategy? Analysis of her presidential campaign in X
María-Concepción Estrada-García, Andrea Ruíz-Barrios, Melissa Saldaña-José, Karla-Fernanda Ruíz-Barrios, Nadia-Verónica Salazar-Martínez
TikTok como herramienta de comunicación política: análisis estratégico del discurso viral de los partidos en España
Julia Senra-Silva, Manuel Moguer-Terol, Francisco-Javier Cristófol-Rodríguez
Emotions in Campaigning: The Impact of Influencer Mariana Rodríguez in the Nuevo León Elections
José-Luis López-Aguirre, Selena-Sarai López-Arce
Enunciative subjectivity and analysis of the pathemic effect in the Twitter publications (X) of the candidates for Governor of Coahuila 2023
Blanca Nahayeli Gómez Aguilera, Crysta Natalia Minor Cervantes, Alan Alberto Hernández Fernández
130-151
Towards an inclusive language without sexism? Analysis of the gender perspective in the campaign of candidate Delfina Gómez on Twitter
María Concepción Estrada García, Melisa Saldaña José, Daniel Alejandro Pérez Jiménez , Karla Fernanda Ruiz Barrios, Óscar Rodríguez Sánchez
14-34
TikTok as a platform for negative political campaigning: A comparative analysis of presidential candidates in Brazil, Chile, and Colombia
Gonzalo Sarasqueta, Leticia Ruiz-Rodríguez
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