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Tigers, morenos and pragmatics on Facebook. The ethos of the candidates for governor of Coahuila in 2023
Patricia Andrade del Cid, Mariangel Pablo Contreras
173-192
Characterization of Electoral Propaganda by Candidate Delfina Gómez for the Government of the State of Mexico through the Use and Evaluation of the Meta Ad Library
Miguel Acosta Valverde, José Luis López Aguirre, Sergio Julio Ortiz, Daniel Isaac Maya Méndez, Daniel Alejandro Pérez Jiménez
152-172
Towards an inclusive language without sexism? Analysis of the gender perspective in the campaign of candidate Delfina Gómez on Twitter
María Concepción Estrada García, Melisa Saldaña José, Daniel Alejandro Pérez Jiménez , Karla Fernanda Ruiz Barrios, Óscar Rodríguez Sánchez
14-34
TikTok as a new techno-political communication platform towards the 2024 presidential campaign in Mexico. An approach to Claudia Sheinbaum´s content
Cyntia Cerón Hernández , Thelma Pérez Álvarez , María José García Villatoro
105-129
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