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Why study contemporary communication from the perspective of digital rhetoric?

José Luis López Aguirre, Eduardo José Fernández Fernández, Blanca Nahayeli Gómez Aguilera

1-13

Politainment and polarization in Spanish political discourse: Differences in the commitment of parties and their leaders

Isabel Iniesta-Alemán, Luz-María Rangel-Alanís, Renata Canevari-Modernel

Approaches to the transmedia dimensions of organizational communication on sustainability

Diego Ortiz-Jaramillo, Irene Trelles

From experiment to strategy: use of TikTok by the local Spanish press between 2021 and 2024

Pavel Sidorenko-Bautista, José-María Herrranz-de-la-Casa, Nadia Alonso-López

Journalistic Genres in Podcasts Produced by Spanish Local Press

María-Rosario Onieva-Mallero
primer concurso de talentos online de España

Spain's first online talent contest as an innovative and interdisciplinary practice in Communications Studies during the pandemic

Rocío Gago, Martha Saavedra, Andy Damián Tavárez

116-127

TikTok as a new techno-political communication platform towards the 2024 presidential campaign in Mexico. An approach to Claudia Sheinbaum´s content

Cyntia Cerón Hernández , Thelma Pérez Álvarez , María José García Villatoro

105-129

Attack strategies in digital political advertising: High reach, low interaction

Celeste-Anai Rodríguez-Sánchez, Martín Echeverría

TikTok como herramienta de comunicación política: análisis estratégico del discurso viral de los partidos en España

Julia Senra-Silva, Manuel Moguer-Terol, Francisco-Javier Cristófol-Rodríguez

2023 election campaigns in Argentina and Spain: political influencers on TikTok

Virginia García Beaudoux, Ana Slimovich

Racism and coloniality on the pitch: an essay about the public discursive staging of the Vinicius Júnior’s case

Gisella Meneguelli, Carme Ferré-Pavia

Enunciative subjectivity and analysis of the pathemic effect in the Twitter publications (X) of the candidates for Governor of Coahuila 2023

Blanca Nahayeli Gómez Aguilera, Crysta Natalia Minor Cervantes, Alan Alberto Hernández Fernández

130-151

Caracterización de los ataques y vulneraciones a la libertad de prensa en Chile durante 2023

Javier García-García, Jorge Avilés-Rojas
De las industrias culturales a la economía política de la industria cinematográfica

From the cultural industries to the political economy of the film industry

Federico Dávalos Orozco

131-154

Proposal for a taxonomy for the content curation of science outreach on YouTube

Lydia Gil, Javier Guallar, Mari Vállez
Diseño y coordinación de un MOOC

Design and coordination of a MOOC on reading and writing in the field of Communications

Sergio Suárez Ramírez

135-143

“Kapuscinski, the story that transcends”: A transmedia journey into the thought of journalist Ryszard Kapuscinski

Carlos Terrones Lizana

128-134

Divinities and New Age beliefs. Of its narrative architectures in the digital age

Genaro Aguirre-Aguilar, Miguel Ángel Molina-Landa , Rebeca Ballona-Fuentes, Eduardo G. Barrios-Pérez
Formación e investigación cinematográficas en línea en tiempos de pandemia

Online flm training and research in times of pandemic: state of affairs in Spain (March 2020-February 2021: a sample)

Alfonso López Yepes

175-204

Emotions in Campaigning: The Impact of Influencer Mariana Rodríguez in the Nuevo León Elections

José-Luis López-Aguirre, Selena-Sarai López-Arce
Localization Strategies in Fashion Influencer Marketing: An exploratory study

Localization strategies in fashion influencer marketing: an exploratory study

Maddalena Tentori, Patricia SanMiguel, Marta Torregrosa

51-68

La Ley Federal de Telecomunicaciones y Radiodifusión de 2014 en México_qué se logró en materia de medios públicos.

The Federal Telecommunications and Broadcasting Law of 2014 in Mexico

what was achieved in terms of public media?

Oneibys Torres Figueroa

43-51

Vestir para ganar: moda y campañas electorales en América Latina

Dress to win: fashion and electoral campaigns in Latin America

Teresa Sádaba, Gabriela Ambás

11-22

Editorial 1

Analysis of research trends in political communication in new global contexts

Fernando Huerta Vilchis

9-11

Narrativas inmersivas durante la pandemia de Covid-19

Immersive narratives during the Covid-19 pandemic: An analysis of 360-degree videos on YouTube

Carolina Gois Falandes, Denis Porto Renó

84-97

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REVISTA PANAMERICANA DE COMUNICACIÓN is a biannual publication edited by Centros Culturales de México A.C., Jerez #10, Col. Insurgentes Mixcoac. Alcaldía Benito Juárez, Mexico City. CP. 03920, Mexico. Tel. +52 (55) 5482 1600 / 5482 1700. Editor in Chief: Dr. Rafael Repiso Caballero.

rpc@up.edu.mx

ISSN 2683-2208 granted by the Instituto Nacional del Derecho de Autor. 

 

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