CANGA SOSA, Manuel. The value of the forbidden in the campaign carried out to promote a Givenchy brand perfume. Case Study. Revista Panamericana de Comunicación, [S. l.], v. 5, n. 1, p. 69–82, 2023. DOI: 10.21555/rpc.v5i1.2868. Disponível em: https://revistas.up.edu.mx/rpc/article/view/2868. Acesso em: 20 apr. 2026.