(1)
Mier Uribe, A. .; Rojo GutiƩrrez, M. A. . Are Trendy Digital Media the Most Effective? Mier Uribe Methodology (MeMU): A New Methodology for Measuring Advertising Effectiveness in the Media. RPC 2023, 5 (1), 132-146. https://doi.org/10.21555/rpc.v5i1.2891.